Capitalize VC and SHOPLINE have partnered to provide $10K–$150K in investment capital plus fully-managed platform migration to help CPG brands scale smarter. If you're building a tech-enabled consumer brand and ready to optimize your tech stack while accessing strategic capital, you're in the right place.
Strategic Capital + Commerce Infrastructure
What sets us apart
Capitalize VC invests $10K–$150K based on your company's size and DTC sales performance. This is an equity investment from a venture firm with deep expertise in commerce-enablement technology and consumer brands.
Strategic Investment Capital
SHOPLINE's dedicated team will migrate your entire e-commerce operation—handling product catalogs, customer data, integrations, and design implementation. Think of it as a full-service agency working on your behalf.
Fully-Managed Platform Migration
Access SHOPLINE's all-in-one platform with advanced social commerce tools, seamless POS integration, international expansion capabilities, and robust analytics—all designed specifically for growing DTC brands.
Commerce Infrastructure Build to Scale
Most brands save 30-50% on monthly platform costs after migrating to SHOPLINE, translating to $15K-$50K+ in annual savings depending on your scale.
Cost Optimization
Your existing tools—including Klaviyo, Stripe, Yotpo, ShipStation, Gorgias, and 100+ other platforms—integrate seamlessly with SHOPLINE, so there's no disruption to your operations.
Techstack Integration
Tap into Capitalize VC's ecosystem of commerce technology partners, go-to-market advisors, and growth-stage investors focused on consumer brands and retail innovation.
Strategic Network Access
Invetment Criteria
You must meet the following criteria
1) Physical product brand or retail store selling products through a website and/or POS system.
2) Willing to migrate to SHOPLINE.
3) Based in the US or targeting the US market.
4) Annual GMV range of $100K–$25M, transacted through either a website and/or POS system.
5) Have not previously received an incentive from SHOPLINE for the same business.
Downstream Funding + Partnership Networks
What sets us apart
About Us
About Capitalize VC
Capitalize VC is a venture capital firm investing in CPG Brands and early-stage B2B technology in commerce-enablement, future of work, and the creator economy. Led by Managing Partner Tessa Flippin, Capitalize backs companies that serve retailers, CPG brands, creators and their supply chains within the global commerce industry.
With deep expertise in the future of commerce infrastructure and the creator economy, Capitalize provides portfolio companies with strategic capital, industry connections, and hands-on support to accelerate growth.
The firm's thesis centers on technology and brands that enable commerce at scale—making this partnership with SHOPLINE a natural extension of Capitalize's commitment to helping founders build more efficiently.
About SHOPLINE
Founded in 2013, SHOPLINE is a leading global Software-as-a-Service (SaaS) provider empowering retailers to sell, market, and operate their businesses on a unified commerce platform. SHOPLINE supports over 600,000 merchants worldwide with comprehensive solutions spanning e-commerce, social commerce, point-of-sale, and CRM.
SHOPLINE offers merchants a fully integrated, all-in-one commerce platform—combining online, offline, and social selling, analytics, and payment solutions in a single, easy-to-use system. With advanced social commerce tools, seamless POS integration, and robust customization capabilities, SHOPLINE empowers brands of any size to launch, scale, and engage customers globally—future-proofing growth at every stage.
With an open platform architecture and thriving partner ecosystem, SHOPLINE delivers innovative technology and expert support so brands can build successful, differentiated commerce businesses in any market.
Frequently Asked Questions
What is the investment structure?
Capitalize VC makes equity investments ranging from $10K to $150K, with the final amount determined by your company's size, annual GMV, and DTC sales performance.
Is the SHOPLINE migration really fully-managed?
Yes. SHOPLINE's dedicated migration team handles everything—from transferring your product catalog and customer data to rebuilding your site design and integrating your existing tech stack. You'll participate in brief weekly check-ins for approval and feedback, but the heavy lifting is done for you.
Which platforms can SHOPLINE migrate from?
SHOPLINE can migrate from Shopify, BigCommerce, WooCommerce, Adobe Commerce/Magento, Salesforce Commerce, Wix, Ecwid, and 100+ other platforms.
What third-party apps does SHOPLINE integrate with?
SHOPLINE integrates with Klaviyo, EasyShip, EasyPost, ShipHero, ShipStation, Stripe, Gorgias, and many more. If you have specific integration requirements, reach out and we'll confirm compatibility.
How long does the migration take?
Timelines vary based on site complexity, but most migrations are completed within 6-8 weeks from kickoff to launch.
What if I'm not ready to migrate platforms right now?
Migration to SHOPLINE is a requirement for investment.
Do you invest outside the US?
For this program specifically, companies must be US-based or actively targeting the US market. Capitalize VC does consider international companies outside of this program on a case-by-case basis.
What happens after I apply?
The Capitalize VC team will reach out to set up an initials call. As a follow up to the initial call, you'll speak with representatives from both Capitalize VC and SHOPLINE. We'll also request documentation to verify traction and eligibility. Final investment decisions are typically made within 2-3 weeks of initial application.